Management Secrets of the Grateful Dead

Truly one of the most surprising management articles I have read recently is “Management Secrets of the Grateful Dead”, by Joshua Green in the March 2010 issue of The Atlantic.  In the article, he describes how this iconic band has led the world not just in music but in their business management.  Here is an excerpt:

As Barnes and other scholars note, the musicians who constituted the Dead were anything but naive about their business.  They incorporated early on, and established a board of directors (with a rotating CEO position) consisting of the band, road crew, and other members of the Dead organization.  They founded a profitable merchandising division and, peace and love notwithstanding, did not hesitate to sue those who violated their copyrights. But they weren’t greedy, and they adapted well.  They famously permitted fans to tape their shows, ceding a major revenue source in potential record sales. According to Barnes, the decision was not entirely selfless: it reflected a shrewd assessment that tape sharing would widen their audience, a ban would be unenforceable, and anyone inclined to tape a show would probably spend money elsewhere, such as on merchandise or tickets.  The Dead became one of the most profitable bands of all time.

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