Here’s proof: a great trailer can drum up business in a movie. Have you seen the Ted movie trailer (an R-rated comedy releasing on 13 July 2012, both in North America and Australia)? Apparently, it has gone viral. A triumph of marketing.
There are a number of different versions out there, but this is my favourite; love the part where the Mark Wahlberg character runs through the list of woman’s names (pay attention particularly from the 2′ mark).
There is also a “restricted” (over 18 version) without that scene, but honestly I don’t see why it is 18+. Look for yourself. Her’s another version: