Ad watch: one cool ad for the iPad mini

Here’s a cool ad for the iPad mini which appeared on the back cover of the November 26, 2012 edition of The New Yorker:

iPad Mini ad with New Yorker cover Nov 26 2012

And why is it so cool?  Have a look at the cover of that edition.  Look familiar?  (I suspect that The New Yorker won’t be too upset at my reprinting their cover, as they already have ….).

New Yorrker cover Nov 26 2012

 

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