How’s Noah doing now?

Back on April 3, 2014 I published my review of the film “Noah”, and observed privately that the film was under-appreciated by critics but would turn out to be popular.

So how’s “Noah” doing now?

As of 15 May 2014, the film had grossed just over US$100 million in North America, plus an additional US$239 million outside North America (“foreign”, in the Americo-centric view of the world). This is by no means an American “hit”, but the international box office – comprising some 70.5% of the total – will give much comfort to the studio (Paramount) and the director/co-writer (Darren Aronofsky). It’s fair to say that “Noah” has not “broken through” to the American Christian audience, especially the “high value” Evangelicals that supported “The Passion of the Christ” in 2004. But almost $340 million (and counting) in the international box office is no small change.

Here in Australia, after seven weeks of release “Noah” has grossed Aus$12,433,000. The “rule of thumb” comparing film popularity in Australia versus North America is the “law of ten”: Australia expects about 10% of the North American box office, setting aside differences in exchange rates. At $12.4 million/$100 million, we are running just over 12%: proportionately a bit more popular than in the USA. The Russell Crowe factor (although born in New Zealand, he – mostly – lives here in Sydney, so we claim him; sorry Kiwis) may be part of it. Not a great hit here, but respectable, very much so.

However the Box Office Mojo figures from other countries tell an even more interesting story: $30 million in Brazil, almost $5 million in Colombia (Colombia?), about $11 million in each of France, Germany and Italy; a staggering $33 million in Russia (1/3 of North America, surely this may be some sort of record?); $14 million in South Korea; and more than $6 million in Turkey (all $US).

You can do the sums. Increasingly, “big” films are being supported by international box office takings, and that’s no small thing.

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