The New York brand endures in Australia: NAB’s promotion

Here’s another testament to the enduring power of the lock that New York City has on the Australian popular imagination: here are photos of a NAB (National Australian Bank) promotion (taken in Sydney’s Bondi Junction) that encourages new loans that receive 250,000 Velocity (Virgin) frequent flyer points – more than enough to get you to New York City from Sydney.

And the tagline? “A home today NYC tomorrow.” So it’s not just the image but is reinforced in words. See the photos below.

NAB Sydney Dec2015-1

NAB Sydney Dec2015-2

NAB Sydney Dec2015-3

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