Uber promotion crosses to the material world

There is no doubt that the digital world is changing our lives in profound ways.  Not only publishing, film and television production/distribution, newspapers and music are affected.  Accommodation – think Airbnb.  And of course now taxis and ride-sharing: think Uber.

So it comes as a shock when a digital organisation does promotion and advertising in the “material world”.  That’s just what Uber did in downtown Sydney, with a host of people handing out Uber “starter” discount cards (see below).  Perhaps there is a limit as to how much promotion can reach in the digital world?

Uber

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