There is no doubt that the digital world is changing our lives in profound ways. Not only publishing, film and television production/distribution, newspapers and music are affected. Accommodation – think Airbnb. And of course now taxis and ride-sharing: think Uber.
So it comes as a shock when a digital organisation does promotion and advertising in the “material world”. That’s just what Uber did in downtown Sydney, with a host of people handing out Uber “starter” discount cards (see below). Perhaps there is a limit as to how much promotion can reach in the digital world?