Feature writing is not like news writing. The structures and styles are both different, with rules of their own.
What writing students often don’t realise is that in the feature article the most important parts are the opener and the closer – unlike the classic news article with its inverted triangle structure. You need a strong hook at beginning and a “pot of gold” ending. And short sentences help. A lot.
Yesterday’s The Sydney Morning Herald (26 August 2013, p. 19 of the paper edition) included a good example of classic feature writing by Vic Ahladeff, the CEO of the NSW Jewish Board of Deputies. In an article entitled “Kings dream just a sleeper but for Mahalia Jackson”, he writes about the 50th anniversary of Martin Luther King’s “I Have a Dream” speech. Others have noted this: it’s on the cover of this week’s Time magazine.
But Ahladeff’s article takes one angle: that of African-American gospel singer Mahalia Jackson’s role in encouraging King to use the “dream” theme.
So after teaching feature writing to university public relations and journalism students twice in the last 18 months (University of NSW and APM College, North Sydney), I find this article to be an excellent example for students. Here’s why.
If anyone warrants a footnote in history, it’s Mahalia Jackson. (10 WORDS, CATCHY) If anyone deserves a modicum of recognition for what transpired before 250,000 people crammed at the foot of Washington’s Lincoln Memorial on a sweltering afternoon 50 years ago, it’s surely Mahalia Jackson.
Comment: First sentence, catchy. Ten words. Second sentence 31 words, really too long, however he gets away with it because the sentence is evocative and he uses the repetition technique – mirroring the first sentence – at both the beginning (“If anyone deserves …”) and the end of the sentence – “it’s surely Mahalia Jackson”.
His second paragraph:
Yet her story remains unsung, her involvement in one of the greatest speeches of all time unheralded.
Comment: One sentence, which runs 17 words, and it is the “real catch”, placed just where the article most needs it. He throws the reader’s attention to the rest of the article. Wow, the reader thinks. Really? Tell me more. What was her involvement, they ask?
There’s lots of good stuff in the middle. His quotations are nicely chosen. I particularly the following part, because it develops its own pace, leading towards the final payoff of the “dream”:
Mahalia Jackson, one of the supporters clustered near him, spontaneously shouted: ”Tell them about the dream, Martin!”
King droned on. ”Go back to the slums and ghettoes of our northern cities, knowing that somehow this situation can and will be changed.”
Jackson again, more urgently: ”Tell them about the dream!”
He paused …”
And then the closer, the “pay-off”:
King was assassinated in 1968. Jackson sang Take My Hand, Precious Lord at the funeral. She died four years later, 50,000 people filing past her coffin to honour the queen of gospel whose unforeseen outburst paved the way for an oratorical masterpiece whose eloquence reverberates 50 years later.
Comment: First sentence of the paragraph is only five words long. Shocking. Assassinated. Yes, we knew. But still. This is the first mention of King’s untimely death. Second sentence – nine words, the connection is made again – she actually sang at the funeral. Third sentence – she died four years later – oh goodness, she died too. “The queen of gospel” is a nice phrase. The final sentence is a little long but it reads very well. It contains only two real adjectives – “unforeseen” and “oratorical” – both of which work well and do not duplicate their nouns, as so many adjectives and adverbs tend to do. The “50,000” and “50” numbers also create a parallelism. The words “eloquence reverberates 50 years later” give us a sense of history. Overall, the sentence makes us feel good about ourselves in that we are, somehow, a part of that “reverberation” and a part of that “history”.
Convinced? Read the full article, especially since it is available online free in its entirety (at least as of Tuesday 27 August, morning in Sydney). It may not be freely accessible for long, given the recent massive changes in newspaper business models.
Here is a copy of the “South Pacific edition of this week’s Time magazine, Volume 128, number 9:
Want to read the full speech: go to the US National Archives (note PDF document):
(Declaration: I know Vic Ahladeff, and he was the editor of The Australian Jewish News for many years while I wrote film reviews for that paper.)