Uber promotion crosses to the material world

August 31, 2016

There is no doubt that the digital world is changing our lives in profound ways.  Not only publishing, film and television production/distribution, newspapers and music are affected.  Accommodation – think Airbnb.  And of course now taxis and ride-sharing: think Uber.

So it comes as a shock when a digital organisation does promotion and advertising in the “material world”.  That’s just what Uber did in downtown Sydney, with a host of people handing out Uber “starter” discount cards (see below).  Perhaps there is a limit as to how much promotion can reach in the digital world?