Just in case you need more proof that Australians love the USA …. if you are near a David Jones department store in Australia, go have a look at their new promotion, entitled “United States of Style”, featuring various iconic American brands.
At Sydney’s Market and Castlereagh Streets, David Jones has turned all of its windows into major themed USA messages. As I have noted previously, images of the USA – particularly New York City and California – are deemed to be very powerful brands here in Australia (Apple used California; two years ago David Jones actually used New York City.)
The online advertisement appears here:
And the shop windows – David Jones “No Sleep Till Brooklyn” (yep, New York):
David Jones “All American Midwest” (definitely a new image – who ever thinks of the midwest here?):
David Jones New York City, California and USA Lonely Planet guidebooks, along with a “Big Apple” (for NYC):