Today’s email brought a fascinating press release from the publicity department of Paramount Pictures Australia. Here’s the title: “’World War Z’ becomes Brad Pitt’s highest grossing worldwide release and his biggest domestic grossing film of all time”.
Dated yesterday (August 11, 2013) in Hollywood, CA, the release announces that, “Brad Pitt’s ‘World War Z’ has now earned over $500 million at worldwide box office, making it the actor’s highest grossing worldwide release, surpassing the star’s ‘Troy’ which grossed $497.3 million globally”. Of this amount, $197.4 million is in the USA (ed note: perhaps they mean North America, which includes Canada?) and $305.2 million outside of North America. This has now outstripped Pitt’s previous best US box office – “Mr and Mrs Smith”, which has a total box office domestic gross of $186.3 million.
Who wudda thought?
There is much to “unpack” here. First, I place “Troy” – with its confusing mix of accents – and “Mr and Mrs Smith” – with its nasty edge on domestic life, as two my LEAST favourite Brad Pitt movies. (Okay, add “Tree of Life” to that too.) So clearly I am in a minority. But also remember that “Troy” was released in 2004 – nine years ago, and its approximate box office figure of $500 million – what with ticket price inflation – would be worth at least $657 million (say, 31% more) now. (Click here for Brad Pitt’s Box Office Mojo page – all details in one place!) Yet again, the public relations people ignore the reality of history and the facts of economics ….
And note how “World War Z” has earned a good 60% of its box office OUTSIDE of North America.
In “World War Z”, Brad Pitt plays Gerry Lane, a former United Nations public health specialist (hooray for the public health professionals) who saves the world – as a matter of speaking – from a zombie plague. Yeah, that plague.
“World War Z”, to its credit, takes the whole premise seriously (no “winks” at the audience here). And part of the film is set in Israel (although apparently filmed in Malta), as the Pitt character travels there because the Israelis reportedly had predicted the pandemic and took precautions in advance. There has been much online discussion about the positive portrayal of Israel in the film. (Yeah, watch the film and see exactly what happens at the end of the Israel section. Positive?) Israeli actress Daniella Kartesz has a starring role opposite Pitt, playing an Israeli soldier – not a love interest, but a brave one.
Here’s an interesting video story from “Jewish News One” about Kartesz, who is likely to have quite a career.
Don’t get me wrong; I liked “World War Z” a lot. The opening scenes were genuinely some of the most chilling I have seen in a movie in a long time – the slow dawning of realisation that life as they know it has disappeared forever. It’s just the misplaced box office hype that bothers me.